Our Career Training in Marketing is an intensive training that introduces you from fundamental marketing to digital marketing (e-marketing).  This training covers three major courses:

• 1. Foundations of Marketing I (25 hours);
• 2. Foundations of Marketing II (25 hours);
• 3. Digital Marketing (30 hours).

Our assortment of marketing courses provides you with an understanding of all the elements of Marketing Management. Studies will include marketing planning, promotion, research, e-Marketing, and customer service and sales. Our marketing courses will help you develop the knowledge and skills for a successful marketing career, whether you are just starting out or have been working for a while. You will build a strong foundation in business fundamentals and develop specialized knowledge and applied skills with your marketing option.

 

Foundation of Marketing I (25 hours)

Course Description
This course is first part of foundations of marketing that give the student to explore the basic principles of marketing and its role in business.  The student will lean the marketing strategies to measure and manage the return on marketing, develop a SWOT analysis and competitive analysis, conduct primary and secondary market research, differentiate between consumer and business market and their buying processes, and conduct market segmentation, target market selection, and product positioning. In addition, student will be able to describe the decisions marketers make throughout the product life cycle for their products and services.

Prerequisite: None

Description of Modules

Chapter  1	Marketing and its environment
Chapter  2	Market segmentation
Chapter  3	The market segmentation process
Chapter  4	Obtaining data for marketing decisions
Chapter  5	Marketing strategy and the marketing plan
Chapter  6	Total customer satisfaction in marketing
Chapter  7	Consumer behaviour
Chapter  8	Business-to-business marketing
Chapter  9	Product management and strategy
Chapter 10	Service

 

Foundations of Marketing II (25 hours)

Course Description
This course is second part of foundations of marketing that give the student to explore the basic principles of marketing and its role in business.  In addition to the “four Ps” of marketing—product, price, place, and promotion—students will be introduced to how marketers create customer-driven marketing strategies based on their research and understanding of the marketing environment and customers. Students will develop a marketing plan and integrated marketing communications (IMC) plan based on a case study, which will be assessed on students’ application of marketing terminology and processes and in the professionalism of their work.

Prerequisite: 
Marketing Level I or equivalent.

Description of Modules

Chapter  1	Review basic marketing strategy and management
Chapter  2	Price determination
Chapter  3	Managing the pricing function
Chapter  4	Channel and distribution strategy
Chapter  5	Channel and distribution strategy
Chapter  6	Retailing
Chapter  7	Logistics and supply chain management
Chapter  8	Marketing communications strategy
Chapter  9	Marketing communications applications
Chapter 10	Global Marketing